Hey there! The Triple Crown was never meant to be convenient. Three races. Five weeks. No margin for error. It’s not supposed to suit every horse. It’s supposed to expose the ones who can’t take the heat. But more and more, we hear calls to make the test easier. Spread the races out. Give horses more rest. Here’s the truth: The problem isn’t the schedule.It’s the kind of horses we’re breeding. This new article lays it out clearly: why the challenge matters, where the system is slipping and...
about 1 month ago • 1 min read
Hey Reader, If you're posting content but still feel invisible… If you’re working hard but still not getting leads… If your marketing feels like a treadmill: constant motion, no traction. You’re not alone. And you’re not broken. You’re just writing content for the wrong audience. The truth? Google’s not the main gatekeeper anymore. AI tools like ChatGPT, Claude and Gemini now decide who shows up as the answer your next client sees. If your content isn’t written for them, you stay hidden. 👉...
about 2 months ago • 1 min read
Hello! Every sale, the same mistake repeats. A flashy colt enters the ring. Clean throat. Big walk. Everyone’s watching. “He just looks like a runner,” someone whispers. But a year later? They’re wondering what went wrong. Here’s the truth: looks don’t tell you the whole story. That’s why we don’t start with appearance. We start with pedigree structure, then conformation and then price. And that approach just delivered again last week. Twice. Bosun, a recent Fair Grounds winner, was a sales...
3 months ago • 1 min read
Hey there! I have seen it too many times. A breeder spends a fortune on stud fees, convinced that a high price means high success. A buyer walks into the auction ring, dazzled by a glossy catalog page, and drops six figures on a yearling. Then, two years later, that "future champion" can’t even break its maiden. Sound familiar? I know because I made the same mistakes. For years, I trusted the industry’s so-called “wisdom.” Nick ratings. Sales trends. High-dollar stallions. I assumed that if a...
4 months ago • 1 min read
Hey there! As an analytical, results-driven breeder or investor, you value precision over hype. Yet, the racing industry often traps us in outdated myths and emotional decisions, leading to frustration and costly mistakes. At Shepherd Equine Advisers, we understand your frustration. That's why we developed OPTIMAL Matings, a scientific, structured approach that eliminates guesswork, maximizes genetic potential and ensures strategic success. With OPTIMAL Matings, you'll: Replace guesswork with...
4 months ago • 1 min read
Hello! Breeding or buying a winner isn’t about luck. Too many breeders and buyers waste money chasing trends, relying on outdated theories or hoping for a miracle. The result? Expensive horses that never reach their potential. Imagine investing six or seven figures in a horse, only to watch it underperform or break down due to poor pedigree planning. It happens every year, and the worst part? It’s completely avoidable. The world’s best breeders and bloodstock investors don’t guess. They...
5 months ago • 1 min read
Hello! Have you ever walked into an auction or analyzed a pedigree chart and thought, “I have no idea what to do next”? You’re not alone. The world of thoroughbred investments can feel overwhelming. Pedigrees, market trends, race stats. Without the right guidance, it’s easy to feel like you’re flying blind. But here’s the truth: success isn’t about guessing or hoping for luck. It’s about using the right tools to make confident, informed decisions. In my latest blog, “Transform Investments:...
5 months ago • 1 min read
Hello, Reader! Most people think winning in thoroughbred racing is all about luck. It’s not. Winning comes from strategy. A calculated approach to selecting, managing and placing your horses. It’s the difference between hoping for results and planning for them. In my latest article, I break down: How to evaluate bloodlines and performance data. Steps to set clear ownership goals. Actionable templates to guide your next purchase. Success favors the prepared. This is the playbook to get you...
6 months ago • 1 min read
Hi! Most people think owning a thoroughbred is about finding the fastest horse or hoping for a lucky break. But let me tell you a secret: success in thoroughbred ownership isn’t about luck. It’s about having the right framework. Whether you’re a lifelong racing fan or a seasoned investor, you’ve probably seen it: owners pouring money into horses only to end up frustrated, disappointed and asking, “What went wrong?” Here’s the truth: successful owners don’t rely on guesswork. They have a plan....
6 months ago • 1 min read