I offer my expertise as a bloodstock agent, sales consultant, and pedigree analyst to assist in breeding or purchasing superior thoroughbred racehorses through sound pedigree principles, horsemanship, and consistent implementation of well-designed plans. Check out the resources I offer below and sign up for my newsletter!
Why your content isn’t working (and how to fix it fast)
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Hey Reader, If you're posting content but still feel invisible… You’re not alone. You’re just writing content for the wrong audience. The truth? Google’s not the main gatekeeper anymore. If your content isn’t written for them, you stay hidden. 👉 Here’s how to fix that fast: It’s a clear, actionable guide to help you:
Let your next client find you because your content finally answers what they’re actually asking. Let me know what lands. —Clark P.S. If your content feels scattered or stuck, I’d be happy to help you map it into a smart, simple system. |
Hi! I'm Clark Shepherd.
I offer my expertise as a bloodstock agent, sales consultant, and pedigree analyst to assist in breeding or purchasing superior thoroughbred racehorses through sound pedigree principles, horsemanship, and consistent implementation of well-designed plans. Check out the resources I offer below and sign up for my newsletter!
Hello! You’ve seen it. A yearling steps into the ring. Carries itself well. Big-name pedigree. Seems like a sure thing. The bidding climbs. Buyer feels confident. Months later… nothing. No starts. Just invoices. What went wrong? The warning signs were there but most people don’t know where to look. In my latest post, I break down the most common mistake investors make when buying yearlings and how to avoid it. You’ll learn: Why a strong first impression can lead to a weak return Which parts...
Hey there! The Triple Crown was never meant to be convenient. Three races. Five weeks. No margin for error. It’s not supposed to suit every horse. It’s supposed to expose the ones who can’t take the heat. But more and more, we hear calls to make the test easier. Spread the races out. Give horses more rest. Here’s the truth: The problem isn’t the schedule.It’s the kind of horses we’re breeding. This new article lays it out clearly: why the challenge matters, where the system is slipping and...
Hello! Every sale, the same mistake repeats. A flashy colt enters the ring. Clean throat. Big walk. Everyone’s watching. “He just looks like a runner,” someone whispers. But a year later? They’re wondering what went wrong. Here’s the truth: looks don’t tell you the whole story. That’s why we don’t start with appearance. We start with pedigree structure, then conformation and then price. And that approach just delivered again last week. Twice. Bosun, a recent Fair Grounds winner, was a sales...