Avoid Costly Auction Mistakes—Master Thoroughbred Bidding Today


Hello!

Most new investors make the same costly mistakes at thoroughbred auctions: they show up unprepared, overspend, and let emotions drive their bidding.

Sound familiar?


Picture this: you’ve set a budget, but in the heat of the auction, you get swept up and end up overpaying for a horse.

It’s a mistake that can cost you thousands and leave you regretting your decision.


The key to mastering thoroughbred auctions isn’t years of experience—it’s simple preparation and discipline. Research the horses, set a firm budget, and stick to it.

Most importantly, never let emotions drive your bidding.

If you’re ready to take control, start by reading my latest article that walks you through the exact steps to succeed at your next auction. With these strategies, you’ll avoid overpaying and walk away with a horse you feel confident about.

Click here to read the article and master your auction strategy: Mastering Thoroughbred Auctions: Win Without Overspending (bloodstock-agent-ky.com)​


Be prepared. Be smart. Be successful. Let’s make sure your next bid is your best one.

Best,
​

Clark Shepherd

Hi! I'm Clark Shepherd.

I offer my expertise as a bloodstock agent, sales consultant, and pedigree analyst to assist in breeding or purchasing superior thoroughbred racehorses through sound pedigree principles, horsemanship, and consistent implementation of well-designed plans. Check out the resources I offer below and sign up for my newsletter!

Read more from Hi! I'm Clark Shepherd.

Hey!Most breeders want the same thing: Foals with the class, soundness and scope to compete. But year after year, the results fall short. Why? Because most breeding plans start in the wrong place: with stallion ads, sales averages or a nick rating that looks good on paper. That approach leads to overcrowded outcomes: average foals in a saturated market. If you want to breed better racehorses, you need a smarter starting point. Start with your mare. She’s not just part of the equation, she...

Buying a yearling shouldn't feel like a shot in the dark. You’ve done the work. You’ve studied catalogs. But picking the right horse still feels like guessing. It doesn’t have to. I’ve just released my OPTIMAL Mating Sales Selections for the Fasig-Tipton July Sale. These picks are based on full seven-generation pedigree analysis using proven, practical strategies that have helped produce multiple graded stakes winners, including a Kentucky Derby champion. Here’s what you get: • Pedigree-based...

Hi! You’ve heard it before: “Don’t use that stallion. He’s not popular right now.” But what if he’s exactly what your mare needs? Too many breeders pass on a strong mating because they’re worried the market won’t like it. They chase what's selling today and lose out on what could win tomorrow. In my latest post, I walk through why stallion selection should never start with trends. It should start with pedigree logic, physical balance and what actually makes a better racehorse. You’ll learn:...